2023 Powerboost Market Pricing

[turbopilot]

My salesman called back today wondering if I had thought anymore about their last offer for a 23 Limited PB. I told him I was not inclined to move with only $1.5k off the sticker and would plan to order a 24 PB if this was the best they could do.

He told me his sources are saying Ford is planning on raising 2024 PB prices by 20%. That is a big jump, but on the other hand they are really raising the prices on the Lightning. While the PB is not cheap I didn't think the difference in price of the PB compared to the regular ICE powered F-150's really reflected the added value of the components.

If some big price increase is going to happen for the 2024 PB's, supply and demand will quickly swap ends.

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[Snakebitten]

I'm not buying it.
I mean Ford CAN raise prices anytime and any amount they desire to, but that doesn't determine what the average customer will pay.

I've lived a long time and have now witnessed the pendulum swing in both directions of MSRP. Although I gotta admit that the pandemic/post-pandemic swing toward MSRP + $thousands is still hard for me to believe ever could happen to vehicles that are produced in the quantity of American pickups.

That was crazy.

 

[turbopilot]

I'm not buying it.

Not sure what to think. There is a solution to this chronic supply chain shortage. Raise the price. How much? Feature for feature the PB's price has only gone up about $5k over two years. Clearly that is not enough given underlying inflation and continuing supply chain shortages.

 

[Davexxxx]

20% is quite a jump.
I almost want to call b.s.
Especially in a rising interest rate environment.

 

[HammaMan]

Not sure what to think. There is a solution to this chronic supply chain shortage. Raise the price. How much? Feature for feature the PB's price has only gone up about $5k over two years. Clearly that is not enough given underlying inflation and continuing supply chain shortages.

Depends on the trim -- I configured my 302a like for like and it was over $6k more. They may have played with prices again though. Granted with all I've done to it, going from the XLT to a platinum or limited would be a step down. Besides, you can't even option raptor massage seats

 

[UGADawg96]

He told me his sources are saying Ford is planning on raising 2024 PB prices by 20%.

Feature for feature the PB's price has only gone up about $5k over two years.

20% is quite a jump.
I almost want to call b.s.

Depends on the trim -- I configured my 302a like for like and it was over $6k more.

Never trust a salesperson. If their lips are moving, they are trying to sell something.

My 18 month old 302a PB sticker was 62,830 in Nov/Dec of '21. Build and price of a 2023 as close to same this morning is 70,365. That's in increase of 7,535 or 12%.

20% increase on top of 70,365 is 84,438. No way a 2024 302a PB is going to sticker for 85k.

 

[Davexxxx]

Never trust a salesperson. If their lips are moving, they are trying to sell something.

My 18 month old 302a PB sticker was 62,830 in Nov/Dec of '21. Build and price of a 2023 as close to same this morning is 70,365. That's in increase of 7,535 or 12%.

20% increase on top of 70,365 is 84,438. No way a 2024 302a PB is going to sticker for 85k.

When I started using the B&P page from Ford and had refined the build to what it is, it was 2k higher than what it was by the time I pulled the trigger. And no, nothing new was deleted. Nothing we know of anyway. And of course, ordering through Granger whacked that, another several K.

Model yr. turnover is a wildcard I guess but the trend is down, not up.

 

[Bob Violence]

Not sure what to think. There is a solution to this chronic supply chain shortage. Raise the price. How much? Feature for feature the PB's price has only gone up about $5k over two years. Clearly that is not enough given underlying inflation and continuing supply chain shortages.

For kicks, I built a 2023 on Ford's website that matched my 2021.

My 2021 was $64k (sticker).

The 2023 was $76k (website).

FWIW.

 

[Antimatter22]

20% increase on top of 70,365 is 84,438. No way a 2024 302a PB is going to sticker for 85k.

I highly doubt this 20% would be added to the entire price of the truck. Most likely it would be an increase of 20% for the powertrain upgrade.

 

[turbopilot]

60k with 16k miles. Original sticker $76k.

 

[JJSnell]

My salesman called back today wondering if I had thought anymore about their last offer for a 23 Limited PB. I told him I was not inclined to move with only $1.5k off the sticker and would plan to order a 24 PB if this was the best they could do.

He told me his sources are saying Ford is planning on raising 2024 PB prices by 20%. That is a big jump, but on the other hand they are really raising the prices on the Lightning. While the PB is not cheap I didn't think the difference in price of the PB compared to the regular ICE powered F-150's really reflected the added value of the components.

If some big price increase is going to happen for the 2024 PB's, supply and demand will quickly swap ends.

Salesman's job:
Buy today, no matter what it takes...
"Don't wait!!!!
Tmrw will be 100% more... You better jump TODAY."
I'm with others, BS... Ford is going to be crawling out of a hole.
Not only with parts and supply chain issues but really CONFIDENCE and not only with the die hard Ford base, but winning over converts from the other competing manufacturers.
Raising a price 20% would be a nail in the coffin to F150..

 

[JJSnell]

60k with 16k miles. Original sticker $76k.

Dude sell that outright, that's a $70k truck

 

[turbopilot]

Salesman's job:
Buy today, no matter what it takes...
"Don't wait!!!!
Tmrw will be 100% more... You better jump TODAY."
I'm with others, BS... Ford is going to be crawling out of a hole.
Not only with parts and supply chain issues but really CONFIDENCE and not only with the die hard Ford base, but winning over converts from the other competing manufacturers.
Raising a price 20% would be a nail in the coffin to F150..

This discussion was in the context of the PowerBoost option for the F-150 Platinum. I thought it sounded off the wall but he may have only been referring to the PowerBoost option. PowerBoost is a $2,500 option while ProPower Onboard is only $750 on the Platinum. Those two options reinvent the truck. Quite a good deal in my opinion and possibly below cost for Ford. Ford was reportedly losing $16K per Lightning sold. May be a similar but smaller problem for the PowerBoost.

As to selling the old PowerBoost myself for $10k more that would only net me about $4K after sales tax on the new truck. Still may be worth it but a hassle.

 

[JJSnell]

This discussion was in the context of the PowerBoost option for the F-150 Platinum. I thought it sounded off the wall but he may have only been referring to the PowerBoost option. PowerBoost is a $2,500 option while ProPower Onboard is only $750 on the Platinum. Those two options reinvent the truck. Quite a good deal in my opinion and possibly below cost for Ford. Ford was reportedly losing $16K per Lightning sold. May be a similar but smaller problem for the PowerBoost.

As to selling the old PowerBoost myself for $10k more that would only net me about $4K after sales tax on the new truck. Still may be worth it but a hassle.

Ok that would make sense, they've cornered that market and niche.

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