Bluecruise- to renew or not???

[PB Jam]

So my Bluecruise is expiring and I have the offer to renew for 3 years for $600. I’m leaning against it but looking for advice. I’ve enjoyed Bluecruise but pretty much keep my hands on the wheel anyway when using it, so I feel like lane centering + adaptive cruise pretty much covers my needs.
If I took more trips I think I’d do it, but I’m hoping there will be future promos when 1.3 rolls out to our trucks and I can see if it is significantly better.

Thoughts anyone?

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[doolin64]

I wish I had more insight. I'm a few months out from the same decision. I really like Bluecruise and use it all the time, but $600. Ughh.

 

[Ajzride]

You won’t get a better promo than the Job1 $600 for 3 years.

BC1.4 is probably worth $200/year if you drive 20K miles per year or more.

 

[HammaMan]

There may be an option for another year free. They did this on the MME, haven't seen an F150 report getting it. The $600/3yr is far better than everyone else's $800/yr. Personally I'd buy a comma 3x before even considering $800/yr.

 

[UGADawg96]

Looking at a 2025 explorer ST and they want 700/yr. That's crazy for a handful of road trips a year. 200/yr seems reasonable to me.

 

[Hendog]

There may be an option for another year free. They did this on the MME, haven't seen an F150 report getting it. The $600/3yr is far better than everyone else's $800/yr. Personally I'd buy a comma 3x before even considering $800/yr.

Yeah, the $800 a year number is what I’ve seen. That’s over the top greedy

 

[m_bt54]

If I can get the $600/ 3yr (or similar) I will. If I can’t I won’t. I’m someone who uses it daily and have been lucky enough to experience 1.4, which is immensely improved over the original release.

 

[dzacco]

I received the $600 offer but haven't seen the 1.4 version kick in. I have only had access to BC for under a year since the OTA updates haven't been functional for the first two years but IMO it's not worth the money unless the purchase would upgrade to 1.4.

 

[Big Dog Daddy]

If you really think through the price of a Blue cruise subscription. I would venture that at least 95% of that money your paying is being used by Ford to insure themselves for potential lawsuits that could result from accidents involving Blue cruise.

 

[HammaMan]

If you really think through the price of a Blue cruise subscription. I would venture that at least 95% of that money your paying is being used by Ford to insure themselves for potential lawsuits that could result from accidents involving Blue cruise.

It's level 2 adas, aka, YOU not the vehicle, is in full control. The vehicle is assisting you.

 

[Theo Caldwell]

you’re being asked to pay $600. You’re getting a 72% discount. Hard to pass on that. Prices will probably go up. They always do.

 

[Big Dog Daddy]

It's level 2 adas, aka, YOU not the vehicle, is in full control. The vehicle is assisting you.

Oh yes I get that. But.. there are to many money hungry attorney's in this country that will gladly take up a case against the big pockets of Ford when something screws up, and ends up killing a few people. Just to the point that when they say "hands free" and the system screws up and drives the vehicle into a bridge abutment and kills a family, the media will instantly crush Ford in the news and it will bring huge lawsuits.

 

[PB Jam]

Thanks for the feedback all. I think I've decided to pass on the renewal. I just don't drive enough highway miles to justify it, even at the $200/year price. I'm interested in trying 1.4 when it arrives, if I'm able to, maybe it will change my mind...Sure hope there's some sort of additional offer/trial when it comes out, if its as big of an improvement as it sounds like it is, then I'd think they would want people in my situation to have a chance to re-evaluate

 

[Theo Caldwell]

You have a great offer

 

[Moe7]

As a driving aid on longer road trips, I get $200/year worth of value and would renew myself. It helps reduce some fatigue and I don't get the constant alerts other have reported.

I wouldn't pay much more than that; certainly not the $800/yr.

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