Market Adjustment.

[DirtFreak]

What's the highest market adjustment anyone has seen on a 21 f150?
This truck is at a California dealer MSRP $ 71,375 Market adjustment +18,557 = $ 89,832 total. That's just nuts !!

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[Pedaldude]

Unfortunately, they are getting away with this because there's those willing to pay.

 

[RalpL]

I checked their website and they have have a Platinum for $3K under MSRP... doesn't seem to make much sense with this one being $18K over MSRP.

 

[Kenn]

The additional markup is ridiculous and I'd never pay it, but someone might. In the current market the dealers and their sales staff are not getting rich and I don't begrudge them making a little more on the vehicles they actually have. Used car prices are also ridiculously high but everyone is still asking as much as they think they can get, regardless of what KBB, or some other source says they're worth. What's the difference?

 

[gpbst3]

When you go to apply for a loan and the bank sees your getting an f150 for 90k , do they ever question it? The loan to value ratio is not there.

 

[diesel97]

The additional markup is ridiculous and I'd never pay it, but someone might. In the current market the dealers and their sales staff are not getting rich and I don't begrudge them making a little more on the vehicles they actually have. Used car prices are also ridiculously high but everyone is still asking as much as they think they can get, regardless of what KBB, or some other source says they're worth. What's the difference?

https://www.roadandtrack.com/news/a...lerships-had-their-most-profitable-year-ever/

 

[Kenn]

https://www.roadandtrack.com/news/a...lerships-had-their-most-profitable-year-ever/

That does indeed put a different spin on it.

 

[FtS]

The worst I have seen, or actually was asked by a dealer, was $138K for a 2021 Raptor, about a $50K ADM.

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