Truck Customers Make F-Series America’s Best-Selling Pickup For 44 Straight Years; Ford Brand Achieves 11 Straight Years as America’s Best-Selling Brand; Ford Explorer Claims Top Spot in 2020; Luxury Customers Propel Lincoln SUVs to Highest Sales in 17 Years
- F-Series sales totaled 787,422 in 2020, making it America’s best-selling pickup for the 44th straight year. While Q4 F-150 sales were off 32.7 percent, on short inventory, the all-new F-150 is averaging just 6 days on dealer lots with F-150 Hybrid starting sales in December. High-Series models account for nearly half of early sales mix – approximately 20 points higher than outgoing model.
- Sales of the all-new 2021 F-150 began in December, with more trucks in transit, while currently averaging just 6 days on dealer lots. Ford sales were impacted by lower F-150 inventories from the lingering effects of the Q2 coronavirus production stoppage leading up to the all-new F-150 transition. Super Duty sales maintained a strong selling pace and were up 14.1 percent while F-150 sales were off 32.7 percent.