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FORD REPORTS SEPTEMBER 2021 SALES & PRODUCTION RESULTS:
F-150 September 2021 Sales & Production Highlights
Overall September 2021 Sales & Production Highlights
F-150 September 2021 Sales & Production Highlights
- F-Series continued to expand its lead as America’s best-selling truck for 2021. F-Series lead year-to- date now stands at 100,059 trucks; this is an expansion of 23,487 in September compared to August. Sales of F-150 PowerBoost Hybrid with its onboard generator totaled 3,537 pickups.
- F-150 Lightning reservations have now surpassed the 150,000 mark, with over 75 percent of these reservations coming from outside of Ford.
Overall September 2021 Sales & Production Highlights
- Overall sales were down 17.7% (year-over-year from September 2020).
- Retail sales were up 34.3% compared to August.
- 52,000 new vehicle orders were placed.
- Lincoln brand retail sales increase 52.6% over August as Nautilus sales soar.
- September’s results made Ford the number No. 1 seller of vehicles in the U.S. for the month.
- Vehicles are moving from dealer lots to customers at the fastest pace this year, while 31 percent of retail sales where from previously placed customer orders.
- Ford’s electrified vehicle portfolio continues to attract new customers to the brand at a higher rate than Ford overall – at a conquest rate that is 6 points above.
- F-150 Lightning reservations have now surpassed 150,000.
- Ford recorded a record 77.3% of AWD/4WD SUV mix, which helped to lower its incentive spend as a percentage of average transaction pricing to 3.9%.
- This is 10.3 points lower than a year ago and 0.6 points lower than August.
- Explorer retail sales were up 155 percent compared to August on improved availability.
- At the end of September, Ford’s highly anticipated new Maverick pickup posted its first sales report with 506 sold.
- F-Series sales continued to expand, marking its best month since the semiconductor shortage began with 63,164 sold.
- Ford brand SUV retail sales expanded 56.0 percent over August, while retail share increased an estimated 3.9 points to 10.1 percent.
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