2021 Ford F-150 Is The Most Shopped Non-Luxury Vehicle Of Q2 2021

[Knickell]

2021 Ford F-150 Is The Most Shopped Non-Luxury Vehicle Of Quarter Two 2021
By Brett Foote
August 25, 2021

The 2021 Ford F-150 has earned its fair share of accolades from Kelley Blue Book in recent months, including a Best Buy Award, a first-place finish in the Five Year Cost to Own Awards, and the all-new pickup was also KBB’s most considered pickup in Q1 of 2021. Now, the 2021 Ford F-150 continues to add to its proverbial trophy case after KBB’s latest Brand Watch Study has found that it was the most-shopped non-luxury vehicle of Q2 2021.

Consumer interest in the Ford F-150 rose 13 percent over the first quarter, while the Ford F-Series enjoyed a 22 percent boost. The Chevrolet Silverado finished in second place but gained 28 percent quarter-over-quarter – the largest increase of any vehicle. Trucks in general picked up steam after a bit of a down Q1, as 31 percent of all non-luxury shoppers considered a pickup in Q2.

Rounding out KBB’s top ten most considered non-luxury vehicles list were the Honda CR-V, Toyota RAV-4, Subaru Outback, Ford Super Duty, Honda Accord, Toyota Tacoma, Ford Explorer, Subaru Forester, and Toyota Camry. Overall, Toyota continued to lead the way as the most considered non-luxury brand, though it lost one percentage point over Q1 to finish with a 33 percent score.

As Ford Authority reported last week, Ford continues to gain on Toyota as the most considered brand, picking up two percentage points to score 31 percent in Q2. Both automakers have experienced production difficulties as a result of the semiconductor chip shortage in recent months, but have still managed to maintain consumer interest regardless.

“As the entire automotive industry continues to grapple with the ongoing microchip shortage and related supply chain disruptions as a fallout of the global pandemic, it’s interesting to see how consumer perceptions and shopping behaviors change in some areas and how they hold steadfast in others,” said Vanessa Ton, senior industry intelligence manager for Kelley Blue Book. “Top brands like Toyota and BMW have stayed at the top of shoppers’ consideration lists, but interest in popular models has shifted and other brands are starting to close in. We also see that segment considerations fluctuated quite a bit among shoppers in response to inventory shortages.”

Courtesy of The Ford Authority: https://fordauthority.com/2021/08/2021-ford-f-150-is-the-most-shopped-non-luxury-vehicle-of-q2-2021/

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[dhrandy]

Non-luxury.... They can be very luxurious.

 

[discothan]

I feel damn luxurious in my F150...and it even has cloth seats to boot!

 

[Granger Ford]

In Iowa, it's acceptable to pull up to a gas station with a $70,000 F-150 and it's a non-luxury vehicle. But if you pull up in a $35,00 BMW car the. You're stuck up. Haha ?

 

[Merccat]

I apparently have no idea what “luxury” is ?

 

[imnuts]

In Iowa, it's acceptable to pull up to a gas station with a $70,000 F-150 and it's a non-luxury vehicle. But if you pull up in a $35,00 BMW car the. You're stuck up. Haha ?

It is very similar where I grew up. It isn't always the case, but unfortunately, more often than not, I feel like drivers of luxury vehicles are very stuck up at times.

 

[Bryan Simon]

It is very similar where I grew up. It isn't always the case, but unfortunately, more often than not, I feel like drivers of luxury vehicles are very stuck up at times.

way back in the 90’s, some people suggested I go to a certain cowboy bar in San Jose, Ca to check it out. ( used to do a lot of western dancing)
My normal weekend getaway was in Fremont.

So, on a Friday night, I cruise on down to San Jose to check out this bar, and attempt to park in the parking lot in front of the bar. Some stuck up “Gatekeeper” tell me, “ You guys with pickups have to park in the back.”

I looked him dead in the eye and stated, “I’m driving an older (1979 Chev) pickup with a MANUAL transmission, coming to a COWBOY bar, and you twits want me to park in the back?” (Parking lot full of Beamers, Caddy’s, and Acura’s)

Told him to piss off and I went back to The South Forty where there were mostly real people there.

 

[F150ROD]

I feel damn luxurious in my F150...and it even has cloth seats to boot!

Same here, my XLT rides better than my Acura MDX

 

[jfdube999]

Paid a lil over $100k CDN with taxes for my 2021 Plat. Would consider that kind of luxury...Idk how they define it, but.

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