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Granger Ford - ordering / pricing terminology for non car people

Granger Ford

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First Name
Zach
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Location
Granger, IA
Website
www.grangerford.com
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Principal at Granger Motors
Seems to be confusion in this arena so:

ADM - additional dealer markup. Placed over the MSRP to inflate profits and egos.

MSRP - manufacturers suggested retail price... retail or Window Sticker. Would sell them all day for this profit structure.

Invoice - below window sticker...is not true cost if car ... this is what floor plan and banks use as cost.

Cost is 2-3% behind invoice (hold back) that dealers use to defray he cost of floor planned (sitting in stock) inventory.

Options on the vehicle that are configurable at order time will have an MSRP. invoice and cost

Accessories - added on after the vehicle us built.

Known as dealer installed accessories. - Have an MSRP and cost no invoice and price structure is determined by the application. (Some items have more profit structure than others

BUILD & PRICE tool used by consumers to "make" their vehicle and change at a whim

Configurator- Dealer tool used to order the vehicle we call it WBDO system

Allocation - is based on prior sales and dealerships were rewarded with extra vehicles because of being a volume store.

Please feel free to pm and I will add as necessary.
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