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DEALER, CUSTOMER EXCITEMENT BUILDS AS ALL-NEW F-150 ARRIVES IN SHOWROOMS, EARNS KELLEY BLUE BOOK BEST BUY AWARD
December 8, 2020
- The 2021 Ford F-150 ships to showrooms nationwide this week, and early sales indicate customers can’t wait to drive the all-new version
- The all-new 2021 Ford F-150 has earned its seventh consecutive Kelley Blue Book Best Buy award – recognized for advancing the full-size truck segment with new features ranging from a full hybrid powertrain that can double as a mobile generator to an Interior Work Surface and a Tailgate Work Surface to help make customers more productive
- F-150 is part of Ford F-Series, which has achieved its 43rd straight year as America’s best-selling pickup and is the best-selling vehicle for 38 years in a row
The first sales of the truck have already occurred in the Midwest and F-150 is now on its way to dealers in other parts of the country; the number of retail orders placed is at an all-time high.
“Customer sold orders are up over 210 percent from a year ago November, and dealer orders for stock are more than double the current production schedule,” said Mark LaNeve, Ford vice president, U.S. marketing and sales. “It’s apparent that this F-150 is something that our customers both want and need.”
All-new for 2021, F-150 has best-in-class available towing¹ and available payload capacity². It offers the only full hybrid powertrain available in a pickup, with 430 horsepower³ and the ability to function as a mobile generator with Pro Power Onboard with up to 7.2 kilowatts of electrical output available.
The all-new F-150 features smart new innovations aimed at making truck customers more productive, including the available Pro Power Onboard, an available Interior Work Surface and an available Tailgate Work Surface. Every F-150 features standard Pre-Collision Assist with Automatic Emergency Braking4 and available advanced driver-assist technology, including an available Active Drive Assist Prep Kit for hands-free highway driving that’s expected to arrive next fall. 5
Standard over-the-air updates will help keep F-150 at the forefront of technology, while the truck’s all-new interior is designed to be comfortable, useful and connected while on the go.
Dealers are enthusiastic about deliveries, as well.
“I’ve been selling Fords for 28 years, and I’ve never seen my staff this excited about a vehicle launch,” said Tim Hovik, owner of San Tan Ford in Phoenix. “The F-150 is the gold standard of trucks.”
Media outlets are taking notice of the new truck’s strengths, too.
Kelley Blue Book recognition
Ford has earned top honors from Kelley Blue Book – a leading industry buyer’s guide – for the seventh consecutive year for the all-new F-150, while the Expedition full-size SUV has earned a Kelley Blue Book Best Buy award for the fourth consecutive year.
Kelley Blue Book’s annual Best Buy awards are determined based on a yearlong regimen of expert vehicle evaluation of nearly every new vehicle available in the U.S., along with analysis of a broad array of vehicle-related data, including vehicle pricing, five-year cost-to-own – which includes depreciation, insurance, maintenance, financing, fuel, fees and taxes for new vehicles – consumer reviews and ratings, and vehicle sales information.
“The Ford F-150 has been a Best Buy award winner seven years in a row, staying in this top spot because it continues to advance the full-size truck segment,” said KBB.com editors.
The voice of the customer is a guiding force behind the longtime success of Ford Expedition, including its string of KBB Best Buy honors. Expedition is recognized for its sleek new styling, efficient EcoBoost® engine and advanced drive/passenger/powertrain technology. Plus, owners appreciate Expedition’s innovative rear seating and storage solutions.
“The 2021 Ford Expedition continues with a proven formula based on a rugged ladder frame with independent rear suspension,” said KBB.com editors. “As such, the big aluminum-bodied Ford shines as a comfortable truck-based family hauler that’s at home in the daily grind or when doing work like towing a trailer to a campsite.”
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