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Ford stock has been going up lately (3x over last 3 years). Do you think it will jump again when the Lightning begins deliveries?

Curious how much thought people are putting into their choice of dealer. I have never purchased a new Ford, so at reservation time I just put in my closest dealer (Gosch Ford in Temecula, Ca). Researching afterward, I find they have a bad reputation (Yelp) for both sales and service. So I'm...