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This is insane! XL STX 2.7 4x2 $14,000 Markup

dhrandy

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This is pretty wild, even for California (At first I thought it was Canadian pricing, no offense to the Canadians on this forum). I understand a $5,000 markup to cover the cost of low inventory. But who in the world is paying a $14,000 markup for a base XL pickup? I'm not saying there's anything wrong with buying a XL SXT truck, just can't believe the markup. I paid way less for my Lariat. It would be cheaper to order from about anywhere else in the country and fly to pick up the truck. Figured some of you might get a kick out of this.

Specs:
4x2
2.7 V6
XL STX
20" wheels

Sticker Price: $42,140
Markup Price: $57,135 and $1000 off

New 2021 Ford F-150 XL in Roseville, CA 1FTEW1CP1MFC95969 (futurefordofsacramento.com)

Ford F-150 This is insane! XL STX 2.7 4x2 $14,000 Markup 1639086248183


Ford F-150 This is insane! XL STX 2.7 4x2 $14,000 Markup 1639086291337
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kb2755

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(At first I thought it was Canadian pricing, no offense to the Canadians on this forum).
Hey, screw you! ;)
That is a wild markup, is this a known dealer to do this, or is this standard for California right now?
 
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dhrandy

dhrandy

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Hey, screw you! ;)
That is a wild markup, is this a known dealer to do this, or is this standard for California right now?
Lol for the first part. I searched one other dealer in the same area and the prices seem to be more normal. Many below MSRP and a few with a $5000 markup. So, I would think it's an anomaly as far as dealerships, which is even more crazy since there's several stealerships in the area.

New 2021 Ford F-150 XLT 4D SuperCrew in Sacramento #FA72913 | Harrold Ford
 

DSpyV

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I just picked up by STX 5.0 4x4 w msrp of 47.1 for 45 otd. That’s absurd pricing.
 

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pkinneb

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LOL so they mark it up $14K and knock off $1K...only in America :)
 

TN Rotty

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LOL so they mark it up $14K and knock off $1K...only in America :)
But you save $1000!, per the media headlines, in America... ;)
 

dropp01

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They probably have to mark it up that much to pay for those damn ads that they run non stop on radio and TV.
 

powerboost

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Lol for the first part. I searched one other dealer in the same area and the prices seem to be more normal. Many below MSRP and a few with a $5000 markup. So, I would think it's an anomaly as far as dealerships, which is even more crazy since there's several stealerships in the area.

New 2021 Ford F-150 XLT 4D SuperCrew in Sacramento #FA72913 | Harrold Ford
someone should call them and tell them they want it if they get a neon wrap put on asap. Check is in the mail......lol..... I luckily found a local dealer who treats customers right! I ordered a loaded Lariat 4x4 powerboost for $2500 under invoice using rebates and Xplan and they had no problem with me buying Premium Care Ford warranty from Ziegler since he couldn't match their price. 8yr , 100,000 miles, first day rental car, all lighting bulbs and housing assemblies, and "zero" deductible for $2130. One gremlin after 3 yr warranty could cost that.
 

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Graygoose2021

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picked up my 5.0 2wd STX for $43k OTD
 

Pedaldude

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Many living in big metropolitan areas are getting used to being gouged and the dealers are trying to capitalize on it while they can.

It's amazing how naive some people can be while still earning good money at demanding jobs.

People are too lazy to shop around or just don't care and need instant gratification, so the dealers get away with it. Look at ticket scalping!
 

DBL R

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That dealership can go headbutt a knife.
 

upslash

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The reality is... most people don't care about getting the best deal and don't put much effort into determining what is a good deal. They just find the most convenient choice and buy. That, or they are just too rich to care.
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