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"Something Big coming to the Ranch" [on Feb. 24] Ford Announcement

Knickell

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Jumping the shark is an idiom used to describe the moment of a misguided attempt at generating new publicity for something once, but no longer, widely popular; the attempt serves instead to highlight the irrelevance of what it intends to promote; most commonly used in reference to unsuccessful gimmicks for promoting something.

While I don't agree that the King Ranch or Explorer are no-longer popular (as per definition), in my mind, the F-Series and Expedition King Ranch vehicles hold true to the ruggedness of the actual King Ranch and look/function in a way that make you believe that they could be in-service as actual King Ranch staff vehicles. The KR Explorer is just a gimmick to increase sales and doesn't reflect the rugged nature and capability of a King Ranch vehicle.
Ahh, I was wondering if it was a figure of speech.
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