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F-150 Prius

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5/20/21
#10843779

Anyone concerned about dealer mark-ups? A Chevy dealer gouged my brother when his 2020 pre-ordered corvette arrived. They told him he needed to pay $15k above MSRP if he wanted it or they would sell it at market value to someone else...
Mark-ups sort out the ethical dealers from the rest.

There was a $5K+ markup on the Hybrid, especially if it had the 7.2kW, so that helped me choose a dealer that was selling at MSRP (and still paid full market value for my trade-in.)
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5/20/21
#10843779

Anyone concerned about dealer mark-ups? A Chevy dealer gouged my brother when his 2020 pre-ordered corvette arrived. They told him he needed to pay $15k above MSRP if he wanted it or they would sell it at market value to someone else...
I asked prior to reserving with a specific dealer and they claimed no markups and will also take Xplan. I guess it depends on the dealer.
 

LightningJoe

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1. 5/19/2021
2. 10816089
3. Sacramento, CA (Elk Grove Ford)
Edited to add dealership and location
 
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Reserved last night, but shows up as 5/20/21 on the ford website at 9:41 est
10820210
 

moya7

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Res here #10820237
Oops,
If you've placed a reservation for your F-150 Lightning. Please post below (all optional).

We'll soon compile it into a spreadsheet to see what we can learn!

1. Reservation Date
2. Reservation #
05/19/2021
# 10820237
I was so busy watching the reveal I forgot to open the res window right away. :)
 

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Mark-ups sort out the ethical dealers from the rest.

There was a $5K+ markup on the Hybrid, especially if it had the 7.2kW, so that helped me choose a dealer that was selling at MSRP (and still paid full market value for my trade-in.)
how does this work with a preorder if my local dealer plays this game? Can I change the preorder to another dealer or am I completely out of luck?
 
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Hi all, please include one more piece of info (#3 below).

1. Reservation Date
2. Reservation #
3. Location/state (of dealership)

We're working on a Google sheet so users can enter this info themselves, but for now, please continue to post in this thread.
 

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how does this work with a preorder if my local dealer plays this game? Can I change the preorder to another dealer or am I completely out of luck?
I don't know. After speaking 5+ local dealers, I chose the dealer where I got a fair deal and they agreed to MSRP on the Hybrid. Walnut Creek, California.
 

DLav8r

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I don't know. After speaking 5+ local dealers, I chose the dealer where I got a fair deal and they agreed to MSRP on the Hybrid. Walnut Creek, California.
I read something on another form regarding a bronco pre-order where someone was able to call Ford and they were able to switch the dealer using the same pre-order number. I’m noticing online a couple regional dealers offering MSRP or slightly below I’m curious if any one more offer X plan.
 


 


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