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Highlights:
- F-Series had its best start in 15 years – retail sales up 24.5 percent. Sales of America’s best-selling truck, Ford F-Series, totaled 203,797 vehicles in the first quarter. Thanks to the all-new F-150 and F-150 PowerBoost, F -Series retail share expanded an estimated 3 percentage points in the full-size pickup segment.
- Sales of the first all-new F-150 PowerBoost Hybrid totaled 7,176 pickups in Q1, with March providing the trucks best performance to-date – up 110 percent compared to February. PowerBoost days-to-turn on dealer lots was just 14 days. Overall F-Series pickups were up 9.2 percent overall and 24.5 percent at retail.
- F-150 PowerBoost Hybrid sales jumped 110 percent in March compared to February making March its best sales performance since launch. Ford sold 7,176 F-150 PowerBoost Hybrids in the first quarter, with 3,949 sold in the month of March.
- Driven largely by the fully electric Mustang Mach-E and F-150 PowerBoost Hybrid, Ford’s electrified vehicle sales increased 74.1 percent to a new record sales start, with 25,980 vehicles sold.
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