TN F-150

Member
First Name
Pete
Joined
Jun 20, 2021
Messages
23
Reaction score
4
Location
37862
Vehicles
1966 Mustang Sprint; 1970 F-100; 2001 f-150
Occupation
General Contractor
Did a little research on Ford fleet sales. It appears they go through a different registration system than the reservation system we are talking about here. A commercial customer fills out the pertinent information and how many units of each trim they are interested in. Then Ford notifies them when ordering time comes. “The volume of vehicles requested will help guide Ford in the vehicle allocation process.”

So Ford has two sets of customers to take care of when it comes ordering time: their retail customers and their commercial fleet customers.

As said here earlier, 1st year production capacity is limited to 15k units. Some percentage of that volume will be directed toward retail and the other toward commercial based upon Ford’s Allocation Mindset at the time. If Ford deems it more important to direct most of the first year production run to commercial sales, then even very early retail reservations may be waiting for years before their reservation is validated.
Advertisement

 

Maxx

Well-known member
Joined
Jul 15, 2021
Messages
128
Reaction score
100
Location
MD
Vehicles
Lightening Pro
Did a little research on Ford fleet sales. It appears they go through a different registration system than the reservation system we are talking about here. A commercial customer fills out the pertinent information and how many units of each trim they are interested in. Then Ford notifies them when ordering time comes. “The volume of vehicles requested will help guide Ford in the vehicle allocation process.”

So Ford has two sets of customers to take care of when it comes ordering time: their retail customers and their commercial fleet customers.

As said here earlier, 1st year production capacity is limited to 15k units. Some percentage of that volume will be directed toward retail and the other toward commercial based upon Ford’s Allocation Mindset at the time. If Ford deems it more important to direct most of the first year production run to commercial sales, then even very early retail reservations may be waiting for years before their reservation is validated.
All true. Fleet customers don't have a lot of EV choices near Pro price. CT1 will not be ready anytime soon if ever but commercial customers with multiple reservations will have have some choices. If ford expect to make most of it's Pro money out of fleet services, commercial Pro customer is out of luck.

I for one will get a Pro for sure if it is available to me in 2022 but the closer the time gap between CT and Pro, the less likely I get the Pro.
 
Last edited:

sotek2345

Well-known member
First Name
Tom
Joined
Jun 7, 2021
Messages
960
Reaction score
886
Location
Upstate NY
Vehicles
2016 F150 Screw 2.7l, 2019 GT350, Mach-e GT
Occupation
Manager
Did a little research on Ford fleet sales. It appears they go through a different registration system than the reservation system we are talking about here. A commercial customer fills out the pertinent information and how many units of each trim they are interested in. Then Ford notifies them when ordering time comes. “The volume of vehicles requested will help guide Ford in the vehicle allocation process.”

So Ford has two sets of customers to take care of when it comes ordering time: their retail customers and their commercial fleet customers.

As said here earlier, 1st year production capacity is limited to 15k units. Some percentage of that volume will be directed toward retail and the other toward commercial based upon Ford’s Allocation Mindset at the time. If Ford deems it more important to direct most of the first year production run to commercial sales, then even very early retail reservations may be waiting for years before their reservation is validated.
To be fair, if this truck is as successful / desired for commercial use as many of us suspect, Ford could easily divert all of this generation Lightning production (through 2025)to fleet owners leaving few (if any) for retail customers.
 

SteffanG

Well-known member
First Name
Steffan
Joined
Jun 14, 2021
Messages
146
Reaction score
117
Location
Langley, BC
Vehicles
2011 Audi Q5
Occupation
Electrician
Ford may avoid selling the pro to retail customers by putting them off and prioritizing the lariat/platinum trims since they make more money on those ones. Them giving all the commercial customers a bunch of pro trucks instead of retail lariat/platinum likely won't happen as any company wants to sell the higher dollar vehicles as much as they can. They may say that all of them will be made at the same time, but behind closed doors they may also prioritize the higher margin trucks.
 

Skynetf150

Member
First Name
Dylan
Joined
Aug 18, 2021
Messages
24
Reaction score
29
Location
Buffalo ny
Vehicles
2019 f150 5.0 customized
Occupation
Construction
Considering the Lightning will be somewhat limited upon introduction, I may as well wait for the 2nd generation in 2025. At least the bugs should be worked out.
I think that's what I'm going to do wait for the next gen 2025 model and hopefully it will have a regular cab option
 

wingfiry

Active member
First Name
Ryan
Joined
May 26, 2021
Messages
34
Reaction score
22
Location
Cleveland, TN
Vehicles
2016 Tacoma, 2022 lightning (reserved)
I would be shocked but delighted if solid state was ready for the mass market in 2025.

We are in the "smartphone era" of BEVs at the moment--there's always going to be a substantial spec upgrade around the corner.
They've been promising solid state batteries for smartphones for at least 6 years now. I'm certainly not going to hold my breath for SSBs for vehicles.
 

greenne

Well-known member
First Name
Nathan
Joined
Jul 13, 2021
Messages
517
Reaction score
621
Location
Niskayuna, NY
Vehicles
F150 Lightning(reserved)
They've been promising solid state batteries for smartphones for at least 6 years now. I'm certainly not going to hold my breath for SSBs for vehicles.
I think they are going to proceed very carefully on any type of battery technology. Nobody wants another Chevy Bolt or Samsung Note 7 type situation....
 

Ciancagl

Member
Joined
Aug 22, 2021
Messages
18
Reaction score
24
Location
Maryland
Vehicles
N/A
Occupation
Sales
How are we so sure the people that “reserved” first are going to get them first? We don’t think they have a “x” amount allotted to specific regions/dealers based off orders?

From a delivery/logistics standpoint, I cant see a world where they’re basically leaving it up to the consumer as to where the first 15k will be delivered and what trim level they will be.
 

astricklin

Well-known member
First Name
Andrew
Joined
May 24, 2021
Messages
699
Reaction score
663
Location
Dallas
Vehicles
99 Mercury mountaineer
How are we so sure the people that “reserved” first are going to get them first? We don’t think they have a “x” amount allotted to specific regions/dealers based off orders?

From a delivery/logistics standpoint, I cant see a world where they’re basically leaving it up to the consumer as to where the first 15k will be delivered and what trim level they will be.
To me it would seem that they'll pretty much be able to build based on orders as long as they don't way miscalculate the number of extended vs standard batteries needed. The motors and rest of the drivetrain components will be the same on all the trucks and then the interior (save for the big tablet infotainment) is shared with the rest of the f-150 line.
 

BottledLightning

Active member
First Name
Pete
Joined
Aug 24, 2021
Messages
39
Reaction score
54
Location
Idaho
Vehicles
Crown Vic, Explorer
How are we so sure the people that “reserved” first are going to get them first? We don’t think they have a “x” amount allotted to specific regions/dealers based off orders?

From a delivery/logistics standpoint, I cant see a world where they’re basically leaving it up to the consumer as to where the first 15k will be delivered and what trim level they will be.
Somewhat correct. For Bronco the factors were as follows, in sequential order: Allocation to a region/dealership (based upon multiple factors), parts available to build the various trim levels, and finally your reservation time stamp.
 

DJ NV

Active member
Joined
Jun 1, 2021
Messages
40
Reaction score
40
Location
Las Vegas
Vehicles
Tesla
https://finance.yahoo.com/news/exclusive-ford-doubles-lightning-production-193019622.html

Exclusive-Ford doubles Lightning production target on strong pre-launch demand -sources

August 23, 2021

DETROIT (Reuters) - Ford Motor Co has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch, and the company plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.

The No. 2 U.S. automaker is targeting annual production of more than 80,000 in 2024, up from its prior target of more than 40,000, according to the sources, who asked not to be identified. Shares of Ford rose 1.3% on Monday.

"They were pleasantly surprised by the demand for the Lightning," one of the sources said of Ford officials.

Industry observers have questioned whether individual buyers will give up their gas-powered pickups for electric models, but commercial customers are pushing for electric trucks and vans to reduce their carbon footprints.

The ramp to the new production target includes plans to build about 15,000 next year after the electric truck's spring launch
I remember this post:

https://www.f150gen14.com/forum/thr...on-output-in-first-year-says-ceo-farley.3719/

months ago when I did my reservation, and I was thinking "oh S___T", where I took it as they were thinking to build only 80,000 for the the first year; I reserved at around 1 am on Saturday morning of the week of the reveal.

I was hoping that I would be a first year as order conversion rate would probably put me a good deal under the first 80,000.

Now only 15,000 for the first year ... :unsure:(n) wow.

I reserved a Bronco last July and have been riding the Bronco roller coaster since then, being on the forum everyday.

Then Ford debuts the Lightning ... to took a couple of days for it to sink in and I reserved that Saturday early AM.

I always liked the F150, so much capability and love the interior room (coming from a sedan, you can live in a back seat area of the F150 ... ... ... :ROFLMAO:(y) just to make sure, i don't live in the car {just in case someone would think that}).

With that now you also get a trunk and no longer have to get gas or do oil changes or most regular PM's.

I got sold on EVs and now I was so ready to get this Lightning.

The garage won't fit it back to front, but I measured 3 or 4 times now and we would have got it in
diagonally.

The Bronco I have on order is a 2 door with a 2.7L, so I figured that Lightning would probably more than likely be built before the Bronco and we are more than happy to choose to get the Lightning instead and that's one of the big reasons I decided to put my reservation in.

Now only 15,000 for the first year ... :unsure:(n).

I was looking to replace my vehicle last year and that's when I found and decided Bronco and thought when I reserved a little over a year later the Bronco would be built.

Now Ford would probably build that 2 years after my reservation.

Then we found the Lightning would meet our needs for the family much better (despite having to shoe horn the truck into garage) ... and i have to wait for Ford into a third or more years post my Bronco reservation to maybe build the Lightning.

If you guys were not ready to get this out in a decent number to meet a deal of the demand, why did you tell us about it and get our hopes up ... a lot of people are staring at 2 years to get their reserved unit; or maybe more ... that's not cool.

I'd have been better off on the Bronco roller coaster and getting sick off it's ups and downs and thinking it would be built next year and that would be the only vehicle the family would be waiting and excited for.
 
Last edited:

vandy1981

Well-known member
Joined
Jun 21, 2021
Messages
346
Reaction score
488
Location
Tennessee
Vehicles
2019 Jaguar I-Pace, 2019 Ram 1500
Occupation
Plumber
Allocation to a region/dealership (based upon multiple factors)
What were those region/dealership factors?

On a somewhat related note, I saw one of the big Broncos in the wild for the first time. It was parked next to a Wrangler Unlimited and absolutely dwarfed that thing.
 

wattdon

Active member
First Name
Don
Joined
Jul 19, 2021
Messages
26
Reaction score
13
Location
Idaho Falls, Idaho
Vehicles
2017 Explorer, 2021 F150 Plat
Occupation
Retired - IBEW Electrician
As someone who is looking into EV conversions of classic cars as well I figure a battery swap of the first gen seems fairly simple since it is less an integral structural component than say like in a Tesla Model 3. The battery sits within the frame rails and someone with a lift could easily drop, design, and replace the battery with something custom in the future. This is of course barring some ECU bypasses which I'm sure either third party or open source will solve as time goes on.

I would rather have one that appears to be upgradeable than one that is a mystery. The devil I know vs the devil I don't etc.
This snip is from today's Ford Authority News 8/28/2021. Mach-E motor for panning at upcoming SEMA Show - to get you thinking of your classic car to EV conversion.
 

wattdon

Active member
First Name
Don
Joined
Jul 19, 2021
Messages
26
Reaction score
13
Location
Idaho Falls, Idaho
Vehicles
2017 Explorer, 2021 F150 Plat
Occupation
Retired - IBEW Electrician
This snip is from today's Ford Authority News 8/28/2021. Mach-E motor for panning at upcoming SEMA Show - to get you thinking of your classic car to EV conversion.
1630198414070.png
 

KTmax

New member
First Name
Keith
Joined
Aug 20, 2021
Messages
1
Reaction score
1
Location
Orlando, Fl
Vehicles
F150
Occupation
Healthy Building Consultant
What order number(1st 15,000 order?)would my reservation be if the number is on 5/20/21 Reservation 10869848?
 
Advertisement

 
Advertisement
Top