Wolf Man
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Phoebe Wall Howard, Detroit Free Press
Mon, May 17, 2021, 6:49 AM
Ford Motor Co. has notified customers waiting for the new Ford Bronco that production dates have been delayed two weeks in some cases, three weeks in others.
Ford calls the timing an "adjustment."
"We are still on track," Kelli Felker, Ford global manufacturing and labor communications manager, told the Free Press on Sunday. "These letters are related specifically to the downtime that we announced."
On May 5, she confirmed a series of factory production cuts that included extending the Michigan Assembly Plant in Wayne for the weeks of May 17 and May 24. Felker texted the Free Press on May 5, "Important to note that Bronco remains on track to go on sale this summer."
Bronco production has been impacted by COVID-19, semiconductors and delays related to removable tops. An earlier notice warned of a three-month delay, so this latest update seems like just a hiccup, buyers said.
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Jeff King, vice president and general manager at Bozard Ford Lincoln in St. Augustine, Florida, has been talking about getting a Bronco First Edition for months. When contacted by the Free Press on Sunday, he acknowledged that he, too, received a letter from the company. They're pushing his production date back 14 days to the week of June 28.
"It's like most things these days," King said, "everything just takes a little longer than it used to."
Images of letters emailed by Ford on Saturday have been provided to the Free Press and posted on social media by Bronco enthusiasts.
Jeff Bowers shared his letter on Facebook that showed the original production date had moved from the week of June 14 to the week of July 5 for his Bronco Badlands model.
He wasn't alone.
Travis Mullen posted, "What's 3 weeks when it's already been a significant wait???"
Mark Richter wrote, "My first Bronco order is #53. I have Two ordered. Why would Ford send this on a Saturday night? This is getting annoying. By the time I receive the car it will be 2022."
Ford has said the overwhelming demand will, in fact, push some orders into next year.
Story here: https://www.usatoday.com/story/money/cars/2021/05/17/ford-bronco-production-delay/5125770001/
Mon, May 17, 2021, 6:49 AM
Ford Motor Co. has notified customers waiting for the new Ford Bronco that production dates have been delayed two weeks in some cases, three weeks in others.
Ford calls the timing an "adjustment."
"We are still on track," Kelli Felker, Ford global manufacturing and labor communications manager, told the Free Press on Sunday. "These letters are related specifically to the downtime that we announced."
On May 5, she confirmed a series of factory production cuts that included extending the Michigan Assembly Plant in Wayne for the weeks of May 17 and May 24. Felker texted the Free Press on May 5, "Important to note that Bronco remains on track to go on sale this summer."
Bronco production has been impacted by COVID-19, semiconductors and delays related to removable tops. An earlier notice warned of a three-month delay, so this latest update seems like just a hiccup, buyers said.
Will new Civic sell? The top-selling car gets a new look but its popularity is under threat
Used car market: Chip shortages have disrupted the market for used cars. That's good for buyers.
Jeff King, vice president and general manager at Bozard Ford Lincoln in St. Augustine, Florida, has been talking about getting a Bronco First Edition for months. When contacted by the Free Press on Sunday, he acknowledged that he, too, received a letter from the company. They're pushing his production date back 14 days to the week of June 28.
"It's like most things these days," King said, "everything just takes a little longer than it used to."
Images of letters emailed by Ford on Saturday have been provided to the Free Press and posted on social media by Bronco enthusiasts.
Jeff Bowers shared his letter on Facebook that showed the original production date had moved from the week of June 14 to the week of July 5 for his Bronco Badlands model.
He wasn't alone.
- Larry Martin posted an image of his letter that showed his Bronco Badlands' date had moved from the week of June 7 to the week of June 28.
- Margaret Santopietro Hendricks wrote her Bronco moved from the week of June 7 to the week of June 28.
- Robert Peterson said his Bronco moved from the week of June 21 to the week of July 5.
- John Morris said his Bronco moved from the week of June 21 to the week of July 12.
- Shane Dougherty said his Bronco moved from the week of June 28 to the week of July 19.
Travis Mullen posted, "What's 3 weeks when it's already been a significant wait???"
Mark Richter wrote, "My first Bronco order is #53. I have Two ordered. Why would Ford send this on a Saturday night? This is getting annoying. By the time I receive the car it will be 2022."
Ford has said the overwhelming demand will, in fact, push some orders into next year.
Story here: https://www.usatoday.com/story/money/cars/2021/05/17/ford-bronco-production-delay/5125770001/
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