Ford asks Texas dealers to lend 415 new F-150 with onboard generators to aid state power outage

Just Me

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Ford asks Texas dealers to loan out F-150s with generators during outages

https://www.autonews.com/automakers...ers-loan-out-f-150s-generators-during-outages

February 18, 2021

Ford Motor Co. is mobilizing its dealer network in Texas to help those affected by widespread power outages during unusually frigid weather.

The automaker on Thursday sent a letter to retailers in the state asking them to loan 2021 F-150 pickups from inventory to residents without electricity so they can use the trucks' onboard generators to power homes. Ford is offering the dealers $600 more than normal to put any F-150 with the Pro Power Onboard feature into loaner fleets.

Ford says there are currently about 415 generator-equipped pickups on Texas dealers' lots. The trucks still can be sold to retail customers during an upcoming "Truck Month" promotion in March, the letter said.

"For well over a century, Ford Motor Co. and our dealer partners have been there to support and serve our communities in time of need," the letter said. "Our Texas communities need all the support they can get right now. You can make a significant difference in our community by providing assistance during these very tough times."

The redesigned F-150, which went on sale in late 2020, offers a 2-kilowatt generator as an option with all gasoline engines except the base 3.3-liter V-6. The F-150 hybrid comes standard with a 2.4-kilowatt generator that will run for 85 hours on a full tank of gas at maximum load. A 7.2-kilowatt system that will last for 32 hours under max load conditions is optional on the hybrid.

The generators can be accessed via standard 120-volt outlets in the bed. Ford has said even the least powerful generator is strong enough to power heaters, TVs, blenders, minifridges or other accessories one might use for camping or at a tailgate.

Ford spokesman Mike Levine on Thurday shared a social media post via Twitter from someone who received an F-150 from Holiday Ford in Whitesboro, Texas, to power a furnace and increased the temperature of their home from 47 degrees to 64 degrees. Holiday Ford did not immediately return a request for comment.

"Due to the urgent and unprecedented weather situation in Texas, a number of our local dealers are using all-new Ford F-150s equipped with Pro Power Onboard to help in their communities," Ford said in a statement Thursday. "We're proud to pitch in to help Texas in this time of need."

Grateful buyers
Some recent F-150 buyers in Texas have been glad they got a truck with the onboard generator. Randy Jones, 66, has used his new F-150 hybrid to power his home for four straight days.

A retired refinery worker who lives in Katy, Texas, Jones told Automotive News on Thursday that he purchased the new vehicle this month and specifically chose a model with the 7.2-kilowatt generator. He assumed he might need it to power his home during hurricane season.

"I wasn't expecting to use it this soon," he said.

Once his power went out late Sunday night, Jones ran extension cords from the truck to the house, plugging in a refrigerator, television, toaster, coffee pot and other appliances.

He said the truck performed flawlessly, using only about six or seven gallons of gas while running from about 8 a.m. to 10 p.m. every day. He said some of his neighbors have used the truck to charge phones and tablets.

"I'm thrilled to death over it," he said. "Everything I wanted I plugged in. If I had more splitters I would have plugged more in."

Jones posted about the truck in an online owners forum where others shared similar tales. It caught the attention of Ford CEO Jim Farley, who retweeted a story about Jones and said he wished everyone in Texas had the trucks.

Ford in its letter to dealers Thursday said those who shared stories about how the pickup is helping Texas residents would be entered into a drawing, and five stores would be selected to receive five additional F-150s in their next allocation.

Ford has said the trucks are selling almost as quickly as they reach dealer lots.


Tweets by Jim Farley and Mike Levine of Ford:











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Pedaldude

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I would normally say that this is a publicity stunt but 7.2kw is not an insignificant amount of juice and there’s a lot of people unprepared who could use some.

Back east, we were always prepared for power outages. Especially in the winter. All the homes were older and we would have filled kerosene lamps, extra wood despite having oil furnaces and portable camping stoves despite propane ovens which could be started with a match. I remember once, there was an ice storm followed by a blizzard and we didn’t have power for over two weeks. It was fun for me and my friends because we didn’t have to go to school but it wasn’t anything close to an emergency.

New construction homes are more efficient but aren’t self sufficient. They depend on the grid and in some cases piped in natural gas. Once left to their own devices, some of the features in much older homes start looking more desirable.
 

Knickell

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Good PR for Ford, but it’ll be interesting to see if these trucks remain labeled as new stock or used. I wouldn’t be buying one and paying new truck pricing for something that already has miles and hours on the clock.
 

chrisp993

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Good PR for Ford, but it’ll be interesting to see if these trucks remain labeled as new stock or used. I wouldn’t be buying one and paying new truck pricing for something that already has miles and hours on the clock.
I think what's happening here is Ford throwing some $$$ to dealers to place these vehicles in their "loaner" fleet?
 

Pedaldude

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Loaner and courtesy cars can have between 250 and 5,000 miles. Some dealers will even use them in rental programs.

The first time I went in to check out cars at my local dealership, they tried to pitch me one of their loaners that had around 500 miles on it. They said the loaner cars are sold at ‘considerable’ discount, when I asked them what that was, I laughed at them. It was really no discount at all but I imagine if you were one of those people who hates to negotiate it’s better than nothing.

It will be interesting to see if any of these Powerboost trucks also got loaned out with a film crew!
 

Jim Bandy

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The purchase of a new truck, the ordering process etc... is enough for me. I have no plans in ever buying new again. This was my first in my life & it will be my last. Way too much PIA = (Pain In Ass)
 
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Knickell

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I think what's happening here is Ford throwing some $$$ to dealers to place these vehicles in their "loaner" fleet?
That’s what I am thinking will happen too. Unfortunate because there are so few new F-150s to begin with, and they’re going to have to mark a considerable percentage of them as loaner/used.
 

Pedaldude

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The automaker on Thursday sent a letter to retailers in the state asking them to loan 2021 F-150 pickups from inventory to residents without electricity so they can use the trucks' onboard generators to power homes. Ford is offering the dealers $600 more than normal to put any F-150 with the Pro Power Onboard feature into loaner fleets.

Ford says there are currently about 415 generator-equipped pickups on Texas dealers' lots. The trucks still can be sold to retail customers during an upcoming "Truck Month" promotion in March, the letter said.
All in the first post,

$600 in addition to their normal loaner fleet incentives, whatever that is...

Only 400 Powerboost trucks and change are available in the affected area.

Ford usually builds just shy of a million F-150 trucks every year.

Just shows how much production has been impacted.

Demand has been pretty high, so they will have little problem selling any trucks, loaner or not. Also, please correct me if I am wrong but I believe loaner cars come with a better warranty than factory new.
 

chrisp993

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Demand has been pretty high, so they will have little problem selling any trucks, loaner or not. Also, please correct me if I am wrong but I believe loaner cars come with a better warranty than factory new.
Wild guess 😬 Texas dealers will have NO problem selling F150s with built in generator, even if they have a few hours on them!
 
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Caddystew

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PIcked up my mobile generator today. Was without power for 42 hours here in Dallas. Ford needs to really push his new option!
4AF4F9AD-07C0-44AC-8F5E-E745722C352F.jpeg
 

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