Bluecruise Standard (Sorta) on 2024 Model F-150

[HammaMan]

Current BC is shit, and DEFINITELY not worth anything more than $50/year

I refuse to pay for SaS so it's not worth a single penny more than I paid for it in the first place. If ford was smart they'd negotiate with ATT for super cheap data and heavily market the in-vehicle wifi for $20 or so a month, which they could get for less than $10. Once the customer has their payment info in-place for such a thing, they could then try and market the blue cruise as a chauffer for a day kind of thing for $9.99 / day or thereabouts, which is as simple as selecting it on-screen. Have 4 simple options 1 day, 3 day, week, month pricing options.

They'd end up making more money than trying to sell insanely priced options people aren't likely going to get. Microtransactions are what make billions. It's ford though, if they had competent management they wouldn't be on the verge of obsolescence right along with GM.

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[natefons]

I refuse to pay for SaS so it's not worth a single penny more than I paid for it in the first place. If ford was smart they'd negotiate with ATT for super cheap data and heavily market the in-vehicle wifi for $20 or so a month, which they could get for less than $10. Once the customer has their payment info in-place for such a thing, they could then try and market the blue cruise as a chauffer for a day kind of thing for $9.99 / day or thereabouts, which is as simple as selecting it on-screen. Have 4 simple options 1 day, 3 day, week, month pricing options.

They'd end up making more money than trying to sell insanely priced options people aren't likely going to get. Microtransactions are what make billions. It's ford though, if they had competent management they wouldn't be on the verge of obsolescence right along with GM.

I honestly dont think BC is worth ANY thing over $50/year in its current state. its an utter joke.

its a glorified ACC with a PITA eye sensor built in.

when it can do this on regular roads? then it might be worth it. but right now (even at 1.2)

what do we have?

ACC + lane change

 

[Snakebitten]

Again, what a difference a couple of years makes.
Wasn't that long ago there were folks completely enamored with their first experience with Bluecruise in their new F150.
I admit to being one of them.

Sure, I became a little jaded as time passed, and I doubt anyone has ranted more regarding the eye scanner. But if/when I am going to be spending any significant time on a Bluecruise worthy run, I will enable it and enjoy.

Just such a trip this weekend. A few hundred miles of I-10 on the agenda.

I WOULD be disappointed to ever find out 1.2 or better wouldn't be coming to my truck. But I remember seeing that F150 1.2 youtube video when it first was posted and the vast majority were hooping praise.
Then the official reviews of 1.2 in the Mach-E actually stunned a few youtube influencers.

Having said all that I'm not surprised when the subject is presented as a $value equation that there is wide disparity of opinions. Money has and always will provoke those kinds of debates.

 

[HammaMan]

Again, what a difference a couple of years makes.
Wasn't that long ago there were folks completely enamored with their first experience with Bluecruise in their new F150.
I admit to being one of them.

Sure, I became a little jaded as time passed, and I doubt anyone has ranted more regarding the eye scanner. But if/when I am going to be spending any significant time on a Bluecruise worthy run, I will enable it and enjoy.

Just such a trip this weekend. A few hundred miles of I-10 on the agenda.

I WOULD be disappointed to ever find out 1.2 or better wouldn't be coming to my truck. But I remember seeing that F150 1.2 youtube video when it first was posted and the vast majority were hooping praise.
Then the official reviews of 1.2 in the Mach-E actually stunned a few youtube influencers.

Having said all that I'm not surprised when the subject is presented as a $value equation that there is wide disparity of opinions. Money has and always will provoke those kinds of debates.

I just want the lane centering software stack from it. I've got BC disabled in the MME and just use lane centering. The fact it doesn't work above 80mph sucks, but lane centering still does. The lane centering fixes the issue of wanting to follow turn lanes / lane splits.

 

[Ishkatan]

Presumably, but as I stated I am skeptical that Ford would add all of that equipment to XL and XLT trims, I can't imagine that they would ROI on subscriptions at that price point. I think the poster above who believes that it will be standard on the Lariat and above is probably right.

They might follow the Oracle model. Include all the hardware in every unit sold but don't turn it on unless the customer pays. The cost of the equipment may be lower if you can standardize and simplify the assembly line than the cost of tracking and quality checking every variant on the line. Back to "You can have any color you want as long as it is black." Then they make $$ when the XL owner turns it on "monthly" because they are doing long haul driving (and like trial subscriptions, forget to turn off the charges at the end of the month.)

 

[fordtruckman2003]

They might follow the Oracle model. Include all the hardware in every unit sold but don't turn it on unless the customer pays. The cost of the equipment may be lower if you can standardize and simplify the assembly line than the cost of tracking and quality checking every variant on the line. Back to "You can have any color you want as long as it is black." Then they make $$ when the XL owner turns it on "monthly" because they are doing long haul driving (and like trial subscriptions, forget to turn off the charges at the end of the month.)

BMW was the latest to try that model with heated seats. They finally give up and let everyone use it. The issue with BMW, and likely with Ford in this scenario, is that they won't cut the MSRP for subscription features. You'll still be paying for it to be included on the truck which will inflate the price further. Nothing is free and they won't care if you subscribe or not because the hardware is already paid at purchase.

Auto makers are in the experiment stage of subscription models. Trying to see what a consumer is willing to pay for monthly. I'm sure there are plenty paying for the truck hot spot and navigation now. Some auto makers plan to stop including AA/Carplay on future models so they can monetize subscriptions to their own infotainment services.

 

[HammaMan]

BMW was the latest to try that model with heated seats. They finally give up and let everyone use it. The issue with BMW, and likely with Ford in this scenario, is that they won't cut the MSRP for subscription features. You'll still be paying for it to be included on the truck which will inflate the price further. Nothing is free and they won't care if you subscribe or not because the hardware is already paid at purchase.

Auto makers are in the experiment stage of subscription models. Trying to see what a consumer is willing to pay for monthly. I'm sure there are plenty paying for the truck hot spot and navigation now. Some auto makers plan to stop including AA/Carplay on future models so they can monetize subscriptions to their own infotainment services.

The issue is that companies desperately want to get people to sucker themselves into paying for goods / software as a service, but they don't really put any effort into making something that someone wants to pay for. I really wouldn't be surprised to see them put illuminated name badges on cars and try and get people to pay a monthly fee for them to be illuminated. They're just that disconnected from customers.

As for getting to a point to offer software as a service, oh boy do they have some lessons to learn. The 'best' infotainment / maps system comes at the hands of AA / ACP which are FREE. Even ford trying to offer their navigation as a paid service -- I swear it's like us customers and the manufacturers aren't looking at the same products, let alone from a cost to benefit perspective. They're really just throwing everything at the wall right now hoping something sticks instead of trying to be innovative and helpful.

One clear sign of the disconnect is the antiquated hardware ford is still putting into cars today. They're still saving a whopping $15 by not using a processor that depending on the task is 7-19x faster. Nobody in their right mind can use the large screen in the lightning or mach-e and say with a straight face that user experience is acceptable in vehicles ranging from $60-100k. Squabbling over that little price difference to use hardware that most people would straight discard today due to it not even worth the cost of a battery replacement. Talk about a disconnect.

 

[oneinch]

Please chime in @Snakebitten or anybody else with this knowledge....

To disable BlueCruise (and only BlueCruise) along with its nanny camera you just make the following FORScan change:
706-01-01 8A50 A015 AE4C change the first space in block 3 to 706-01-01 xxxx xxxx 8xxx?

This will separate BlueCruise from lane centering. Lane centering will work without BlueCruise. Is this correct?

 

[Snakebitten]

I will have to look up the exact Forscan edit to compare with what you posted, but the way I look at the change is it disables the eye scanner.
Thus the witch is in a coma and Bluecruise can't initiate.

You get no errors or complaints.
You simply never get Bluecruise.
And yes, ACC/LC are unaffected.

 

[Snakebitten]

Here is what I saved:

 

[oneinch]

@Jesse-Infotainment, Can you please clarify the necessary FORScan change(s) to disable the "witch" aka nanny cam?

My as-built is 706-01-01 8A50 A015 AE4C.
You suggested to @Snakebitten to change this address to 706-01-01 8A58 A015 8E4C.

Is the 4th position in block 1 a/the necessary change or is this just a difference between his and my builds?

Is the 1st position in block 3 a/the necessary change or is this just a difference between his and my builds?

Thank you

 

[Snakebitten]

@oneinch

Here's my on/off values

 

[Jesse-Infotainment]

@oneinch

Here's my on/off values

Correct

THe only difference is

XXXX XXX9 XXxx

That will be a 5 for most US trucks. 9 is Canada and or AntiGlare active

 

[Snakebitten]

I am Anti-glare enabled.
And it's awesome!

 

[oneinch]

I'm trying to understand this @Jesse-Infotainment .
My as-built is 706-01-01 8A50 A015 AE4C.
My current configuration is 706-01-01 8A50 A019 AE4C. I have anti-glare active so the 4th position, block 2 is 9, whereas originally it was 5. This has nothing to do with the witch/nanny cam.

The 4th position, 1st block: 0 is ModuleFeatureCfg_TJA (MFCTJA) disabled, and 8 is ModuleFeatureCfg_TJA (MFCTJA) enabled. What is MFCTJA exactly? Must this be changed to disable the witch/nanny cam?

The 1st position, 3rd block: A is ModuleFeatureCfg_HwyAssist (MFCHA) enabled, and 8 is ModuleFeatureCfg_HwyAssist (MFCHA) disabled. What is MFCHA exactly? Must this be changed to disable the witch/nanny cam?

HA-HwyAssist (and I'm just guessing here) seems like it is the witch/nanny cam.
TJA. I haven't a clue what this is. I'm wondering if this is just a difference between mine and Snakebitten's trucks and has nothing to do with the witch/nanny cam? Again, I'm just guessing here.

Do I need to change both the HA and TJA or just one or the other? If just one or the other, which one? Based on Snakebitten's witch/nanny cam ON and his witch/nanny cam OFF configurations both the 1st and 3rd blocks need to be changed. xxx8-xxxx-8xxx is OFF and xxx0-xxxx-Axxx is off.

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