eharri3
Well-known member
I came to my Powerboost from my 09 Crewmax Tundra because the 3rd Gen Tundra overall looked like Toyota decided to give up on taking market share from Big 3. This was validated by at least one review in either CR or Motortrend that says the same thing. The whole effort gives off the feeling that Toyota looked at their failure to make a serious dent in Big3 dominance so far and just didn't see a worthwhile return coming for aggressively upping the ante this time around like they did in 2007.
In 2007 they were aggressive. In 2022 they made their truck smaller front and rear and could not be bothered to create a flat rear load floor with no transmission hump or any Inverter option. Everything indicated they were settling in comfortably near the bottom of the sales charts and were content just to get Gen 2 and Gen2.5 Tundra owners to trade. Many of us were disappointed to see what felt like a step back after holding previous Gen Tundras through all the delays waiting for that reveal.
OTOH the Tacoma is a sales leader. Toyota doesn't want to lose that with everybody else coming out with compacts again, so it's evident the Tacoma redesign is where the serious innovation and envelope pushing happened. That truck is the sort of step forward that many Tundra fans wish the 2022 full sized redesign had been.
As I think @Snakebitten touched on, this lays waste to the BS excuse from Toyota that the Tundra that focus group polling indicated an inverter wasn't necessary on the half ton. HAlf ton Customers would love one but Toyota just didn't feel like they'd get the sort of return in sales growth by adding it that they would on the Tacoma.
Maintaining the Tacoma's sales lead is where the real engineering muscle was flexed.
In 2007 they were aggressive. In 2022 they made their truck smaller front and rear and could not be bothered to create a flat rear load floor with no transmission hump or any Inverter option. Everything indicated they were settling in comfortably near the bottom of the sales charts and were content just to get Gen 2 and Gen2.5 Tundra owners to trade. Many of us were disappointed to see what felt like a step back after holding previous Gen Tundras through all the delays waiting for that reveal.
OTOH the Tacoma is a sales leader. Toyota doesn't want to lose that with everybody else coming out with compacts again, so it's evident the Tacoma redesign is where the serious innovation and envelope pushing happened. That truck is the sort of step forward that many Tundra fans wish the 2022 full sized redesign had been.
As I think @Snakebitten touched on, this lays waste to the BS excuse from Toyota that the Tundra that focus group polling indicated an inverter wasn't necessary on the half ton. HAlf ton Customers would love one but Toyota just didn't feel like they'd get the sort of return in sales growth by adding it that they would on the Tacoma.
Maintaining the Tacoma's sales lead is where the real engineering muscle was flexed.
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