Knickell

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2021 Ford F-150 Hybrids Shipped To Louisiana From Michigan After Ida

By Brett Foote
September 2, 2021
Pro-Power-Onboard-Louisiana-Hurricane-Ida-1024x560.jpg

Ford’s 3.5L PowerBoost V6 hybrid powertrain and Pro Power Onboard generator – available in the 2021 Ford F-150 – have proven to be a literal and figurative lifesaver on a number of occasions recently. First, a number of 2021 Ford F-150 hybrids were used to power homes in Texas following this year’s intense winter storms and the automaker even asked dealers to loan them out to needy residents as well.
-Power-Onboard-Texas-Winter-Storm-Exterior-002-Bed.jpg

Just last month, a PowerBoost pickup came to the rescue when the power went out at a wedding reception. Now, a number of 2021 Ford F-150 hybrids are once again being used as tools to help those in need, this time in Louisiana.

As most are aware, Hurricane Ida ripped through Louisiana last week, causing serious damage and some of the worst flooding the area has seen since Hurricane Katrina years ago. Ida measured in at a whopping 414 miles wide, with winds cresting 150 miles per hour, making it the fifth-strongest hurricane to hit the U.S. mainland in history.
Ford-PowerBoost-Badge-On-2021-Ford-F-150-001.jpg

As a result, one million people will be without power for weeks, creating a very dangerous situation in the heat of summer. A number of Michigan-based Ford dealers decided to help out by sending a number of Pro Power Onboard-equipped PowerBoost F-150s to Louisiana, where they can once again be used to provide portable power for those in need.


These hybrid pickups are capable of supplying up to 7.2 kW of electricity, which is enough to power an entire home. In addition to air conditioning and lights, the pickup can provide enough juice to charge smartphones, run a fridge or freezer with food in it, or even a TV to help citizens stay up to date with the latest news. And after enduring such a massive crisis, those are the types of basic things New Orleans residents will certainly appreciate.





Courtesy of the Ford Authority.com: https://fordauthority.com/2021/09/2...shipped-to-louisiana-from-michigan-after-ida/
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F-150 Prius

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How many trucks did Ford supply?
Obviously even the few we see on one semi-trailer is significant.
FEMA should be ordering fleets of F-150 Hybrids (and equip them for wildfire fighting, too.)
 

blind56

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Looks like a King Ranch, Platinum/Limited and a Lariat Sport. Those are some high trim trucks!
 

Whoosh

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2021 Ford F-150 Hybrids Shipped To Louisiana From Michigan After Ida

By Brett Foote
September 2, 2021
Pro-Power-Onboard-Louisiana-Hurricane-Ida-1024x560.jpg

Ford’s 3.5L PowerBoost V6 hybrid powertrain and Pro Power Onboard generator – available in the 2021 Ford F-150 – have proven to be a literal and figurative lifesaver on a number of occasions recently. First, a number of 2021 Ford F-150 hybrids were used to power homes in Texas following this year’s intense winter storms and the automaker even asked dealers to loan them out to needy residents as well.
-Power-Onboard-Texas-Winter-Storm-Exterior-002-Bed.jpg

Just last month, a PowerBoost pickup came to the rescue when the power went out at a wedding reception. Now, a number of 2021 Ford F-150 hybrids are once again being used as tools to help those in need, this time in Louisiana.

As most are aware, Hurricane Ida ripped through Louisiana last week, causing serious damage and some of the worst flooding the area has seen since Hurricane Katrina years ago. Ida measured in at a whopping 414 miles wide, with winds cresting 150 miles per hour, making it the fifth-strongest hurricane to hit the U.S. mainland in history.
Ford-PowerBoost-Badge-On-2021-Ford-F-150-001.jpg

As a result, one million people will be without power for weeks, creating a very dangerous situation in the heat of summer. A number of Michigan-based Ford dealers decided to help out by sending a number of Pro Power Onboard-equipped PowerBoost F-150s to Louisiana, where they can once again be used to provide portable power for those in need.


These hybrid pickups are capable of supplying up to 7.2 kW of electricity, which is enough to power an entire home. In addition to air conditioning and lights, the pickup can provide enough juice to charge smartphones, run a fridge or freezer with food in it, or even a TV to help citizens stay up to date with the latest news. And after enduring such a massive crisis, those are the types of basic things New Orleans residents will certainly appreciate.





Courtesy of the Ford Authority.com: https://fordauthority.com/2021/09/2...shipped-to-louisiana-from-michigan-after-ida/
A couple of silly questions...How many are they sending? the way this article (okay, article is a little bit of an overstatement, it was lobbed out as another "twitter feel good blurb") is written, this appears to be an act of benevolence (and a fine piece of marketing) but how are users/recipients selected? are the truckerators being sent to municipalities? homeowners? businesses? what is the plan for reselling these well used truckerators after this act of benevolence has concluded since so many "end users" have ordered and are waiting for theirs? the questions around this abound!
 

F-150 Prius

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A couple of silly questions...How many are they sending? the way this article (okay, article is a little bit of an overstatement, it was lobbed out as another "twitter feel good blurb") is written, this appears to be an act of benevolence (and a fine piece of marketing) but how are users/recipients selected? are the truckerators being sent to municipalities? homeowners? businesses? what is the plan for reselling these well used truckerators after this act of benevolence has concluded since so many "end users" have ordered and are waiting for theirs? the questions around this abound!
I think Ford should explain at least what they did with the trucks, how they kept them refueled, etc.
I assume it was a number of trucks within reason (10?) not 1000 or more which could be useful during the first days of chaos after yet another climate change catastrophe.

As for marketing, this is generally not a marketing-driven sponsor, it's more like one or more people within the corporation petition someone with authority to approve the spend. Keeping in mind the actual truck costs Ford "almost nothing" … it's the selling of the truck and recognizing the revenue that turns that production cost into real money. Ford could have a few PowerBoosts built with assembly errors (wrong options or equipment for the order bill) or non-critical defects that prevent the vehicle from shipping to the dealer. Maybe waiting for chips that perform minor functions (any number of non-critical modules.)
Tesla did something similar with its Powerwall (static battery pack for home backup) which was a combination of marketing stunt and the initiative of someone in the company saying "here's what we can do" which puts it to the execs to actively say "no" … which would become a marketing problem when that "no" email goes viral. This was easy for Tesla because they were not building too many cars, so they had plenty of batteries, they had plenty of Powerwalls and couldn't install the Powerwalls because of delays in customers getting building permit approval.
 

Whoosh

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I think Ford should explain at least what they did with the trucks, how they kept them refueled, etc.
I assume it was a number of trucks within reason (10?) not 1000 or more which could be useful during the first days of chaos after yet another climate change catastrophe.

As for marketing, this is generally not a marketing-driven sponsor, it's more like one or more people within the corporation petition someone with authority to approve the spend. Keeping in mind the actual truck costs Ford "almost nothing" … it's the selling of the truck and recognizing the revenue that turns that production cost into real money. Ford could have a few PowerBoosts built with assembly errors (wrong options or equipment for the order bill) or non-critical defects that prevent the vehicle from shipping to the dealer. Maybe waiting for chips that perform minor functions (any number of non-critical modules.)
Tesla did something similar with its Powerwall (static battery pack for home backup) which was a combination of marketing stunt and the initiative of someone in the company saying "here's what we can do" which puts it to the execs to actively say "no" … which would become a marketing problem when that "no" email goes viral. This was easy for Tesla because they were not building too many cars, so they had plenty of batteries, they had plenty of Powerwalls and couldn't install the Powerwalls because of delays in customers getting building permit approval.
I agree with a great deal of your post/reply, like you said, 10 trucks for all of NO? even 1000 leaves a lot of people without! as for marketing, I didn’t so much mean direct marketing by FMC but the “incidental, seed planting, hey, look, this is a pretty cool idea of these trucks usefulness” marketing like the wedding and Texas snow/electricity events have been and as you stated, how were the truckerators kept fueled and by whom, the entities they were lent to or were these vehicles sent with FMC “caretakers”…
 
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Knickell

Knickell

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A couple of silly questions...How many are they sending? the way this article (okay, article is a little bit of an overstatement, it was lobbed out as another "twitter feel good blurb") is written, this appears to be an act of benevolence (and a fine piece of marketing) but how are users/recipients selected? are the truckerators being sent to municipalities? homeowners? businesses? what is the plan for reselling these well used truckerators after this act of benevolence has concluded since so many "end users" have ordered and are waiting for theirs? the questions around this abound!
Many valid questions I’d like to know myself. I’m glad they’re doing it, but of course it’s likely more PR oriented than for the actual benefit of the people.
 

diesel97

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Many valid questions I’d like to know myself. I’m glad they’re doing it, but of course it’s likely more PR oriented than for the actual benefit of the people.
Why can't it be both?
 

Whoosh

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