I'm a dealer in Rexburg Idaho. I've pretty much ran out of inventory because I'm still discounting my vehicles. I don't want customers to come back a couple years later, after the market has evened out, and have them upset that their trade isn't worth quite what they still owe on it.
There were too many dealers ordering trucks for customers, that were actually for their inventory. Thus, they wanted drivers licenses, emails, address, phone #, etc. I'm a dealer. It's a complete pain the the rear. Blame it on the shady dealers out there trying to inventory ahead of the next guy.
I order trucks on a regular basis. I make mistakes, like we all do. In the event I order a truck in with the wrong equipment. I'd glad refund the deposit, and get the right truck in for the customer. If this dealer refuses to do that, I'd buy elsewhere.