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These mid-year pricing increases were just announced today.

EFFECTIVE DATE
Price and Dealer Invoice changes will be effective December 23, 2020.

PRICE PROTECTION
2021 model units invoiced prior to December 23, 2020 will not be re-invoiced.

Automatic price protection will be provided on:
• Firm 2021-model fleet, retail, and demonstrator orders signed and dated on or before December 22, 2020 and received by Ford Motor Company on or before December 26, 2020.
• Fleet CPA or GPC orders will continue to be price protected to the individual customer’s contract agreement or bid date.

RETAIL PRICE INCREASES BY VEHICLE LINE
Effective December 23, 2020

SUVs
21MY Bronco Sport Increase All Series Prices $160 MSRP​
21MY PI Utility Increase All Series Prices $215 MSRP​
Trucks and Commercial
21MY F-150 Increase Max Trailer Tow Package Prices $645 MSRP
Increase Max Trailer Tow w/ Platinum 701A Prices $70 MSRP
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jasenj1

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Forgive me for being new, but does this mean the price increases by $645?
The Max Trailer Tow Package (53C) is priced at $1350 according to the price list thread.

(And if so, that sucks because I've been building configs with the max tow package to order.)
 

currybob

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Forgive me for being new, but does this mean the price increases by $645?
The Max Trailer Tow Package (53C) is priced at $1350 according to the price list thread.

(And if so, that sucks because I've been building configs with the max tow package to order.)
better order before 23 Dec. That is a big jump, like 50%.
 

05RubiconLJ

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So all trucks go from $1,350 to $1,995, except 701A which goes from $1,750 to $1,820. I am almost as confused as I was last week when I asked the dealer why 701A is $400 more than any other truck. Now 701A is $175 less. Head is spinning...
 

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Crapblaster

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It would be nice if they would adjust the price for the equipment that the higher trim levels already have.
 

rucus0101

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So all trucks go from $1,350 to $1,995, except 701A which goes from $1,750 to $1,820. I am almost as confused as I was last week when I asked the dealer why 701A is $400 more than any other truck. Now 701A is $175 less. Head is spinning...
It looks like some of the incentives have dropped as well. When I did the X-plan price on my 701a last week it was around $400 cheaper than it is now.
 

05RubiconLJ

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The dealer I am working with hint 'heavily' that the price of trucks is going up in January. At first I thought it was a tactic to get me to order before the holidays, but as we talked I realized they were being open about my prospects of holding the quoted price into the new year.
 

daemonic3

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The dealer I am working with hint 'heavily' that the price of trucks is going up in January. At first I thought it was a tactic to get me to order before the holidays, but as we talked I realized they were being open about my prospects of holding the quoted price into the new year.
Well, the warranty price increases Jan6, and we lose our cash offers on Jan4, so yes the prices are definitely going up!
 

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GABAR

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First world problems.
Capitalism at work.
 

BoilerTimmay

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These mid-year pricing increases were just announced today.

EFFECTIVE DATE
Price and Dealer Invoice changes will be effective December 23, 2020.

PRICE PROTECTION
2021 model units invoiced prior to December 23, 2020 will not be re-invoiced.

Automatic price protection will be provided on:
• Firm 2021-model fleet, retail, and demonstrator orders signed and dated on or before December 22, 2020 and received by Ford Motor Company on or before December 26, 2020.
• Fleet CPA or GPC orders will continue to be price protected to the individual customer’s contract agreement or bid date.

RETAIL PRICE INCREASES BY VEHICLE LINE
Effective December 23, 2020

SUVs
21MY Bronco Sport Increase All Series Prices $160 MSRP​
21MY PI Utility Increase All Series Prices $215 MSRP​
Trucks and Commercial
21MY F-150 Increase Max Trailer Tow Package Prices $645 MSRP
Increase Max Trailer Tow w/ Platinum 701A Prices $70 MSRP

Would this include trucks ordered but not delivered like those of us who ordered in September?
 

tn.lariat

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Not a smart move on Fords behalf. All this does is make the Ram seem impressive. Gm will be revealing there new interior as well.
 

daemonic3

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Not a smart move on Fords behalf. All this does is make the Ram seem impressive. Gm will be revealing there new interior as well.
That was exactly my first thought when I saw this price increase on max tow specifically, I thought "boy does Ram seem impressive!"
 

Reeltime

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Well, the warranty price increases Jan6, and we lose our cash offers on Jan4, so yes the prices are definitely going up!
Anyway to lock in a Warranty price before my truck arrives? I have a build of 2/1, probably a March arrival.
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